The Public Affairs Society Austria (PASA) was founded on July 15, 2004. Read more about the aims of PASA in this article.

PASA is a network of public affairs consultants whose major aim is to sustain and enhance the quality and transparency of public affairs in Austria. Our task is to convey a clearly defined profile of public affairs to political actors/opinion leaders, companies and the public.

• Develop a clearly defined profile of public affairs and convey it to political actors/opinion leaders, companies and the public.
  


• Define quality-standards and principles for public affairs consultants.
  
  
• Frame a professional approach to public affairs and enhance it through information exchange and further education.
  
  
• Establish a network of public affairs consultants.

• Whether or not a company is successful today more than ever depends on the political and societal framework it operates in. Consequently, it is one of the core tasks of modern management to actively participate in defining the working conditions of this framework.
  
  
• Furthermore, the demand for dialogue with the economy beyond traditional market communication is steadily growing and is also expected on the part of politics and the public. Public Affairs therefore makes a decisive contribution to the strategic, operative and financial development of a company.

• Public Relations means professional communication with various interest groups of the public. Public Affairs, on the other hand, basically focuses on improving the political framework for companies and institutions to operate in.
  
  
• The comm aim of public relations and public affairs is to optimise corporate communications and to essentially contribute to reach the company’s strategic objectives.
  
  
• Public Affairs requires special strategies, knowledge and methods. Hence it makes sense that PASA itself is an independent organisation which provides a code of conduct for its own members, which works on the development of quality standards and is at the same time a member of the PRVA.